There are many different way’s to earn a customer’s respect and attention. With so many different choices for consumers these days, it’s difficult to find the right product from the right company. There’s also a lot of flash and style but no substance behind it, so that the well-designed websites, or the gorgeous retail building, might hold the promise of excellent merchandise, but turn out to be just the opposite. We live in an era where people are used to playing many different roles while believing in none of them. So to find a person with a business sensibility and an inventor’s creativity, like Steven Barbarich, there’s already something that sets him apart from the rest of the herd.
His business practices have always been based on excellent customer service, which means listening carefully to the customers needs as well as wants, and trying to determine what would be the best long-term choices for them, rather than making the quick sale. It’s time-intensive, but it has many important rewards, and rewards that aren’t always immediately readable. They pay off in other ways, however, like having the satisfaction of working with a customer base where the people are satisfied with their purchases, and also understand that if they should have any issues with their products, when they call there will be another human being on the other end of the phone.
Aside from the customer service, which is really plenty to recommend him, there is another quality that is extremely commendable. Donating a portion of the profits to help victims of natural disasters suggests a business model that is committed to the community. It means that they intend to stay in the community, too, and have an investment not only in their own business surviving, but in the well-being of all the people who make up the community. Compassion is a difficult thing to find these days, and when it shows its face, it deserves all the recognition it gets.